How to Inform Customer For Price Increase - Sample Emails
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How to Inform Customer For Price Increase | Sample Emails

As your business grows, costs become higher, and at the same time you offer a wonderful product on the market, therefore you may need to increase its price. Or another case where unforeseen circumstances as a price increase by one of your suppliers also lead to your price increase.
These circumstances will certainly not please your customers and you will receive negative comments. To avoid a more global negative attitude towards your company, you can prevent this by:

• apologize in advance;
• highlight the positive features of your company;
• to offer a discount in exchange for a longer commitment;

Positive factors to stand out in front of the client:

1. 24×7 support;
2. rapid response of queries/problems;
3. best quality;
4. SLA 99%;
5. dedicated Account Manager;
6. or even you can highlight some of your branded customer names;

Samples of how to inform the customer of price increase:


Dear customer,

This message is to inform you that from July 15, 2021, the price of (item) will be increased to 22 EUR. We will continue to provide you with quality service and we hope that this price increase will not affect our collaboration.


Dear partners,

We would like to inform you that due to unexpected external circumstances the price of (item) will be increased from 13.50 USD to 14.50 USD. We hope you understand and continue our joint cooperation together.


(Company name) increases its prices for the following goods:

• item – old and new price;
• item – old and new price;

As of April 13, 2021, you will be charged the above-updated prices for each of your orders.

We apologize if these changes have led to any inconvenience.

When the customer complains about rising prices:


We understand that you are probably upset due to the recent increase, but we can assure you that the services we offer are at the highest level on the market and that we will continue to improve our services and all features of our products. In this way, you will be able to manage your business faster and better.


The price increase is not up to us. External factors unforeseen by us led to our subsequent increase.
Nevertheless, we can assure you that you can count on us and that we will continue to deliver perfect quality to our customers.


We fully understand and want you to accept our sincere apologies on behalf of the company.

Our product is unique in its kind and despite the increase in price, you will get the best functioning system, which will subsequently help you manage your business in the most efficient way. Moreover, our system will further reduce your resources, which will increase your budget.
Our company would like to give you a 15% discount if you subscribe for a whole year. We hope in this way to regain your trust in us.

You are free to use the above sample emails of how to inform your customer of price increase!

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