Sample Letters Introducing Yourself to Clients
Business Writing Tips

Sample Letters Introducing Yourself to Clients

Introducing yourself to the clients seems simple but it influences the path of your successful business. Email is still a top-notch communication tool in the digital world. A good introduction in email is just as crucial as the one that you usually do in real life. Proper email etiquette can be a huge difference between failure and success. Whether you are a remote worker or those who are benched at home for WFH, a professional introduction letter is very important to build a great base for your professional career.

You can start the conversation, begin the collaboration, check the portfolio, and do many other activities. But it all starts with a professional introduction.

The introductory session will also come with the first impressions. Here are the sample letters introducing yourself to clients and after that are key elements that you could consider to help you write a successful introductory email to your clients.

Sample Letters Introducing Yourself to Clients


Dear Stephania,
My name is Sarah and I have the pleasure to present to you as your Account Manager. I’ve three years experience and the company and you turn to me via email (YOUR EMAIL) or phone number +1111 whenever you have any queries related to:
• purchasing new products/services;
• questions about our portfolio;
• escalations to our support;
• or any other queries (if I’m not able to help, I’ll forward your request to the relevant team);
I’m sure that we will build a great partnership.
Have a wonderful day!
Kind regards,


Good morning Mr. Brown,
I’m writing to you on behalf of the company (COMPANY NAME) to introduce myself. My name is Laura and I’ll be your Sales Consultant. You can turn to me whenever you have any inquiries. You can reach me at the following contact details:
• (email)
• (phone number)
Look forward to building a successful partnership!
Sincerely yours,


Good afternoon Ms. Clark,
I’m very pleased to introduce myself as the new Account Manager of (COMPANY NAME). I’ve researched your company in order to be prepared and have the pleasure to find out that you are one of the most valuable customers.
I would like to present myself in a short 30 minutes online call. May I suggest Monday 16th at 3 o’clock? If this is not convenient, could you propose an alternative day and time? Would you kindly confirm this appointment as soon as possible?
Kind regards,


Dear Sir,
I’m writing you this email to present myself as your new Sales Specialist. I’ll be responsible to answer all of your questions. And in case you experience any issues you can contact our support team on the following email and phone number:
• (email)
• (phone number)
Furthermore, I’ll be happy to arrange a meeting with you through Teams or in-person to find out more about your company and how we can meet your needs in the best possible way. Please advise and let me know about a convenient day for you.
Looking forward to your reply.
Best regards,

Tips to help you write an introductory email to your clients

1. Write a catchy subject line

The subject line is the first thing that your email recipient will see. So, you must grab their first attention. If necessary, you can proofread or have someone proofread your subject line. Check if it is too spammy or not. Make sure the subject line is matched with the context of the email.

2. Use formal language

You have probably known about the cool image of the clients or companies you are sending the message to. But the formal greeting is always a top priority. Formality is very important because it is the most polite way to make your message accepted by the recipients.

3. Mention your connections

If you are contacting your vendors based on recommendations from mutual friends or colleagues, or other parties, it does not hurt to mention their names in your email. The referrals can be very helpful to improve the chance of the response from your recipients. Name dropping can be an ideal way to introduce yourself in an email. Of course, you could use the mentioned referrals with your own due diligence.

4. Get to the points

People in particular industries have a short time span. So, it is important to get to the points. No one wants to waste their time on an email that does not have points. Make sure you get to the point straight away. People tend to skim long emails to save time. Therefore, you could make your message shorter and denser. The idea here is to get to the points so that your recipients can respond quickly as well. Email that is too long is the real deterrent for them.

5. Write good closing

Write professional closing which will leave the recipients with good impressions. A good closing will improve the relationship between you and your recipients.

6. Check your email before sending it

Check and recheck before sending your introductory email. Proofread and spell-check the emails. Spelling mistakes and typos are the last things you want to feature in your email. Your introductory email is the opportunity to make a better first impression. Therefore, you can proofread your message. You could use a productivity tool like Grammarly to help you proofread the email if you are not sure about the current draft.

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