Whether you are a salesman, marketer, entrepreneur, business owner, or an individual who wants to sell your products or service, learning the sales is very basic to strengthen your overall foundation.
Sales, in a nutshell, is a transaction between you and your buyer to trade the money with goods or services. But sales is more than that. Even before and after making the money, the cycle is still included in “sales”. If you want to have a better sales achievement in your business, company, or career, you will want to learn it from the best people. And some of them have shared their thoughts and knowledge in the best sales books.
If you browse around the net, there are dozens of recommended books out there. Surely, you won’t need to waste your time researching your top picks. Here are the sales books that we’d like to recommend for you.
1. New Sales. Simplified by Mike Weinberg
New Sales. Simplified, as the name suggests, is a simple and straightforward book that won’t require much of your time to understand the best sales approaches for your business development.
The book tells you the importance of the flow of new customers in your business which can keep its success going on. Mike Weinberg won’t hide the hard truth and mistakes commonly people make. But he also provides the best tips and approaches that can inspire you to get the best possible results.
Guaranteed by the author, after you read the book fully, you will be able to identify the best strategies to use to prospect specific audiences. You can also be able to draft such a compelling sales story that everyone will buy.
2.Sell or Be Sold by Grant Cardone
Sell or Be Sold really signifies what Grant Cardone believes in the classical ways of selling. He’d like to share the strong principles in the sales with the successful results in mind.
It is focusing on the best strategies to fill your pipeline with the new business. Not all business owners are good at handling rejection from potential customers. In this book, you will also learn the best way to handle the problem and turn the table around to make the negative things to be beneficial for you.
Grant Cardone also shares the key to make your sales cycles shorter so that you can have your profits much faster.
3.Way of the Wolf by Jordan Belfort
As we know, phone calls can be a challenging thing to do by most businesses in various industries. If you’ve been running your business for a while, you might have experienced similar things like these. Belfort’s main tip about phone calls focuses on the informal and conversational approach to bring the customers level to be our (business owners) friends.
The core key is that the pitching guy should not treat the prospect in an overly formal manner. It will create such a huge gap between the brand and the clients, loosening the tight bonds between the parties. Then you will also learn about “Looping”. there will be many interesting discoveries from this book that you will enjoy.
4.Building a StoryBrand by Donald Miller
Many people are tied strongly to a specific brand because they remembered the stories told about it. The premise of this book is very interesting. Just like the title suggests, it mainly tells the readers about how to build an effective story brand for the audience.
Donald Miller emphasizes seven important elements of storytelling that the business owners or brand owners need to have to send clear messages to their audiences. The great thing about this book is that you can use these elements for any mediums that you want including blog posts, web content, video content, audio, and so on.
5.The Psychology of Selling by Brian Tracy
Brian Tracy will reveal everything that you can absorb to significantly increase your sales. In this guidebook, you will discover some of the top ideas, strategies, techniques, as well as components that you might not find in other sources.
The best thing is that you can apply the methods to the current market. In fact, what you will learn from it is evergreen and works for many generations.
The other reason we add this to the list is the readability of the book. It is a great choice for beginners to the top salespeople. It is a book for everyone.
